SCA has released Hygiene Matters 2014, the hygiene and forest products company’s fourth global consumer survey. The aim of the study is to raise awareness among decision makers, experts and the general public globally, of the connection between hygiene, health and wellbeing. SCA also aims to contribute to a more knowledge-based public dialogue that strengthens the possibility of improved hygiene for women, men and children everywhere. The theme of Hygiene Matters 2014 has been “Women and Hygiene.”

The Hygiene Matters 2014 consumer survey clearly shows that there are still unmet needs among women globally both when it comes to hygiene products and solutions, as well as raising knowledge about personal hygiene that could help combat taboos. “This year’s Hygiene Matters survey results show that SCA’s work is relevant and there is still a lot to do for women’s access to hygiene products and solutions, and explaining the close link between hygiene and health. About 80 percent of SCA’s consumers are women. From a global perspective a majority of women and girls in the world still do not have access to personal care products such as menstrual hygiene protection,” explains Joséphine Edwall-Björklund, Senior Vice President, Group Function Communications, SCA.

In 2014, the three main focus areas of the survey were: Hygiene in public places and concerns about becoming ill due to poor hygiene
The menstruation taboo; Hygiene is important and the internet is a growing information source regarding hygiene and health

The main findings of the survey were: both men and women believe good hygiene standards are important and worry about becoming ill from poor hygiene in public places; individuals to take greater responsibility; governments and employers to improve hygiene standards; women extra effected during menstruation due to taboos and lack of hygiene products; nternet growing as information source